Typography is something so simple and so frequently used that it’s never really been something I have ever thought or cared to analyze.  However, now having learned about typography, I’ve realized how it really does have an effect on everything we see.  Without typography so many movie posters, ads, magazine covers, and more, would not have the same impact on the public eye as it does with typography.  As a result of this, I now look at typography with a more critical eye than before.  I can’t help but think how a certain font, letter size, spacing, etc. can impact how I perceive a design.  In the following designs I will be analyzing the typography used and their effectiveness.

Maroon 5
Source: http://www.eonline.com/news/307522/maroon-5-first-look-overexposed-album-cover

In this album cover we see a 3D playful typography.  This particular typography is effective as it meshes well with the pictures of the colourful creatures which allows for the overall theme of silliness and absurdity of the album cover to come through.  The playfulness and imperfection of the typography also does a good job at attracting the target audience of children, teens and young adults which are whom Maroon 5’s music aims to attract.

Source: http://www.fandango.com/movie-news/exclusive-home-poster-debut-748620

In this movie poster we see a kid friendly colourful typography.  This particular typography is effective as it both addresses the theme of the movie and the target audience.  As it is an animated movie, the typographies colourful nature and the playful shapes of the letters evoke both the family theme of the movie and target a kid-friendly audience.

Source: http://www.freedesign4.me/movie-posters/
Source: http://www.freedesign4.me/movie-posters/

In this movie poster we see a plain silver crooked like typography in the words “Harry Potter”.  This particular typography is effective as it ties in perfectly with the theme of the movie.  The crookedness and unusual shape of the letters both evoke a sense of mystery and adventure… two themes that are very prominent throughout the Harry Potter series.  Due to this typography tying in so well with the themes of the movie, it also does a good job at attracting the target audience of teens and young adults because it reinforces all that Harry Potter fans love… the mystery, the adventure and the scare.


What is all that CRAP?!

CRAP: Contrast, Repetition, Alignment, Proximity

In the designs bellow, the use of the CRAP principles, their effectiveness and their shortcomings will be discussed in detail.  As well as, the use of design from a particular historical period on a current graphic design will be highlighted in the last picture.

Source: https://www.pinterest.com/pin/471963235920112454/

In this magazine cover, we see excellent use of the three first CRAP principles: Contrast, repetition and alignment which will be discussed in detail below.

 Contrast: In this picture, we can see contrast in both colour and typeface.  The use of a light purple colour in the background is easily contrasted with the black outfit Miley is wearing.  This allows for the main attraction of this magazine cover (Miley Cyrus) to stand out from the background.  Typeface is also used wonderfully here as the large white writing contrasts with the small yellow writing, allowing for Miley Cyrus’s name to standout from the rest of the writing on the magazine.

Repetition: In this picture, we see a lot of repetition in colour, as well as style.  The use of yellow and white writing is repeated on both sides of Miley with the tag line for the stories being yellow, and the short descriptions of these stories being white.  This also ties in repetition of style as there are two short stories on each side of Miley, creating consistency throughout the cover.

Alignment: In this picture, we see an excellent use of central alignment.  This can be observed through the symmetry of Miley herself, the M she’s holding and the short descriptions of stories being on both the left and right side.  This all in turn allows for cohesiveness and order throughout the cover.

Source: https://en.wikipedia.org/wiki/Demi_(album)

In this album cover, we see some good use of the CRAP principles and areas where they are lacking.  Alignment and contrast will be discussed below.

Alignment: In this picture, central alignment is also used excellently as with the magazine cover discussed above.  The central alignment can be found in both the writing of the name “DEMI” as well as Demi Lovato herself.  By using central alignment on the name “DEMI”, it creates cohesiveness throughout the cover.  As well as, by using central alignment on Demi herself, it is extremely effective in making her stand out as the center of attention.

Contrast: In this picture, contrast is used both effectively and ineffectively.  The contrast of colour is used effectively between Demi’s black hair and her white skin making a variety of her features as well as herself as a whole, stand out from the white background of the cover.  On the other hand, the contrast of colour of the name “DEMI” is not effective at all.  Due to the lack of contrast between the grey writing, Demi’s black hair and the white background, the name does not stand out and is hard to see.

Source: http://www.designwreck.com/graphic-best-picture-oscars-2015-title-sequence/

In this poster we can see the use of Saul Bass style, a simple and minimalistic film title design developed in the 1950’s in which conveys emotion, metaphors and imagery for film.  In this particular film title design, the colouring and images used evoke a sense of action by the fleeing birds and a sense of struggle by the use of black and red.

Who are you? Who will you be?

Source: http://dtc-wsuv.org/wp/dtc375-scodi/katherine-hayles/
Source: http://dtc-wsuv.org/wp/dtc375-scodi/katherine-hayles/

Before attending my first digital media class, the words “digital media” were never something I thought too hard about.  Now having attended my first digital media lecture and reflecting on my experience using digital media, this class has made begin to think… I find myself thinking of how prominent digital media really is in my life and the lives of so many.  As time has progressed over the years and technologies have advanced, we’ve become so dependant on digital media devices like; phones, computers, televisions, etc. that in turn, these gadgets have ended up shaping our lives in so many ways.  For example, as a society, digital media has played a huge role in influencing our appearances, our behaviour and even how we may view the world. All in all, I think it’s absolutely remarkable how digital media has very much so influenced and impacted how we think, how we feel, and what we do and don’t do… although, often times, this is something we even fail to realize.

Source: http://mashable.com/2013/03/02/digital-media-resources-73-2/#Z1BfcA1vuPkj
Credit: http://mashable.com/2013/03/02/digital-media-resources-73-2/#Z1BfcA1vuPkj

This year, being my first year in RTA, I do think that it is important for those wishing to enter the “Radio and Television Arts” that they take a course like digital media because it is such a big component in all things radio, television and media as a whole. It’s extremely important for anyone entering the media industry to not only understand and be able to recognize the impact digital media has on society, but to also understand what goes into creating that digital media in order to make that impact.  It’s courses like this that make me excited and thankful to be a part of the RTA family… Having spent so many years wondering how things work, I look forward to not only finding out, but using what I learn to create various influential projects of my own.

Credit: http://ryersonrta.fcad.ryerson.ca/facilities-equipment/rta-transmedia-zone
Credit: http://ryersonrta.fcad.ryerson.ca/facilities-equipment/rta-transmedia-zone

Although, in all honesty, I am a bit nervous about stepping into RTA and being enrolled in a course like digital media.  Even though I am someone who has always had the passion possessed by those in RTA, I do find I am lacking in experience.  This is very worrisome as I anticipate this will be a big disadvantage to me, especially in something like digital media which appears very complex.  It is the complexity of digital media software, something I have never really used, that scares me into thinking using digital media programs will be difficult for a first timer like myself to grasp.  However, knowing that RTA has some of the best media professors in the world, I know I’ll be learning from the best, and so, I am prepared to overcome my worries and to drive myself to a successful future.  Hopefully, by the end of this course, the components of digital media will no longer be a foreign concept to me, but a concept that is all too familiar.