What is all that CRAP?!

CRAP: Contrast, Repetition, Alignment, Proximity

In the designs bellow, the use of the CRAP principles, their effectiveness and their shortcomings will be discussed in detail.  As well as, the use of design from a particular historical period on a current graphic design will be highlighted in the last picture.

Source: https://www.pinterest.com/pin/471963235920112454/

In this magazine cover, we see excellent use of the three first CRAP principles: Contrast, repetition and alignment which will be discussed in detail below.

 Contrast: In this picture, we can see contrast in both colour and typeface.  The use of a light purple colour in the background is easily contrasted with the black outfit Miley is wearing.  This allows for the main attraction of this magazine cover (Miley Cyrus) to stand out from the background.  Typeface is also used wonderfully here as the large white writing contrasts with the small yellow writing, allowing for Miley Cyrus’s name to standout from the rest of the writing on the magazine.

Repetition: In this picture, we see a lot of repetition in colour, as well as style.  The use of yellow and white writing is repeated on both sides of Miley with the tag line for the stories being yellow, and the short descriptions of these stories being white.  This also ties in repetition of style as there are two short stories on each side of Miley, creating consistency throughout the cover.

Alignment: In this picture, we see an excellent use of central alignment.  This can be observed through the symmetry of Miley herself, the M she’s holding and the short descriptions of stories being on both the left and right side.  This all in turn allows for cohesiveness and order throughout the cover.

Source: https://en.wikipedia.org/wiki/Demi_(album)

In this album cover, we see some good use of the CRAP principles and areas where they are lacking.  Alignment and contrast will be discussed below.

Alignment: In this picture, central alignment is also used excellently as with the magazine cover discussed above.  The central alignment can be found in both the writing of the name “DEMI” as well as Demi Lovato herself.  By using central alignment on the name “DEMI”, it creates cohesiveness throughout the cover.  As well as, by using central alignment on Demi herself, it is extremely effective in making her stand out as the center of attention.

Contrast: In this picture, contrast is used both effectively and ineffectively.  The contrast of colour is used effectively between Demi’s black hair and her white skin making a variety of her features as well as herself as a whole, stand out from the white background of the cover.  On the other hand, the contrast of colour of the name “DEMI” is not effective at all.  Due to the lack of contrast between the grey writing, Demi’s black hair and the white background, the name does not stand out and is hard to see.

Source: http://www.designwreck.com/graphic-best-picture-oscars-2015-title-sequence/

In this poster we can see the use of Saul Bass style, a simple and minimalistic film title design developed in the 1950’s in which conveys emotion, metaphors and imagery for film.  In this particular film title design, the colouring and images used evoke a sense of action by the fleeing birds and a sense of struggle by the use of black and red.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s