Typography is something so simple and so frequently used that it’s never really been something I have ever thought or cared to analyze. However, now having learned about typography, I’ve realized how it really does have an effect on everything we see. Without typography so many movie posters, ads, magazine covers, and more, would not have the same impact on the public eye as it does with typography. As a result of this, I now look at typography with a more critical eye than before. I can’t help but think how a certain font, letter size, spacing, etc. can impact how I perceive a design. In the following designs I will be analyzing the typography used and their effectiveness.
In this album cover we see a 3D playful typography. This particular typography is effective as it meshes well with the pictures of the colourful creatures which allows for the overall theme of silliness and absurdity of the album cover to come through. The playfulness and imperfection of the typography also does a good job at attracting the target audience of children, teens and young adults which are whom Maroon 5’s music aims to attract.
In this movie poster we see a kid friendly colourful typography. This particular typography is effective as it both addresses the theme of the movie and the target audience. As it is an animated movie, the typographies colourful nature and the playful shapes of the letters evoke both the family theme of the movie and target a kid-friendly audience.
In this movie poster we see a plain silver crooked like typography in the words “Harry Potter”. This particular typography is effective as it ties in perfectly with the theme of the movie. The crookedness and unusual shape of the letters both evoke a sense of mystery and adventure… two themes that are very prominent throughout the Harry Potter series. Due to this typography tying in so well with the themes of the movie, it also does a good job at attracting the target audience of teens and young adults because it reinforces all that Harry Potter fans love… the mystery, the adventure and the scare.